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James Rosenquist

Born – Grand Forks, USA 1933

 

James Rosenquist is a leading American Pop artist, taking as his cue advertising and consumerism on a mass scale. After winning a scholarship to attend the Minneapolis School of Art, he studied at the University of Minnesota, graduating in 1954. Further training at the Art Students League in New York brought him into contact with, among others, Jasper Johns and Robert Rauschenberg. With like minds, these artists drew upon the culture of their everyday lives. Rosenquist’s work as a commercial artist, painting billboards and signs, informed his art, particularly the large-scale landscape format that was a feature of the advertisement hoardings that dominated Times Square in New York. Although essentially a formalist, in that he constructed his pictures from “traditional” drawing and painting techniques, the dynamism of his imagery, as seen in Homage to Kiesler’s Endless House set him apart from easel painters. Working from collages comprising a conglomeration of photographs, adverts and pictures, Rosenquist enlarges and emphasizes details, significant words and images, approximating and subverting the notion of the American Dream.

 

Masterpieces:

• The Swimmer in the Econo-mist
• F-111

Text: The A-Z of Art, Nicola Hodge and Libby Anson.

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